Toolkit builds foundation for navigating a crisis
EnergyLines June 2018
Power outages, employee injuries, rate increases – three topics that might lead to crisis for electric cooperatives. Once a crisis is underway, the speed and approach to the response is vital. As each crisis varies, these dynamics often benefit from a co-op telling their side effectively. But where to begin?
There is help navigating these waters. The Hoosier Energy Communications Toolbox has a “crisis toolkit” to use as a foundation to build a successful plan.
The toolkit includes information such as talking points for various industry topics. This can help prepare messages that are timely and accurate based on established communication protocols and processes. This is especially valuable during crisis situations that benefit from highlighting co-op attributes such as cooperative principles and community concern.
Communications Coordinator Heather Hughet is Hoosier Energy’s media relation’s professional. Hughet encourages members to review the crisis toolkit.
“This customizable toolkit helps members build a solid foundation for crisis response – very valuable when time is of the essence,” said Hughet.
Included in the crisis communications toolkit are key messages including topics ranging from natural disasters and outages to rates and cost of services.
With the hope a co-op never has to use these materials, the Hoosier Energy Communications team is here to support you when needed.